Press

The following represents a sampling of brand related articles and press releases from past workshops and seminars.
 

June 18, 2009
What is a Green Brand?
Business section, Ma'ariv
Tel Aviv, Israel
Orly Zeewy was interviewed by Raz Godelnik, professor of "Sustainability and Green Business" at the University of Delaware, School of Business.
 
This article was also featured on Ecopreneurist, ecopreneurist.com, a leading green portal for green options.
 

March 5, 2009 Press Release Drexel University Lecture on Marketing in a Green Economy: Download pdf of press release
article link
 

February 2009 British American Business Council, Connect Article on the value of your company's identity during a downturn economy: article link
Download pdf of full article
 

April 16, 2008 Press Release British American Business Council Business Seminar on the global impact of brand identity on brand success: download pdf
 

February 1, 2008 Press Release Associated Builders and Contractors Southeast PA Chapter, Norristown, PA Business Workshop on the value and long term impact of brand identity on marketing success.
Download pdf of press release
 

January 25, 2008 Philadelphia Business Journal Article on the difference between marketing and branding and how they impact business success: view article
 

November 1, 2007 Press Release Science Center SmartTalk Seminar on the business impact of a brand identity that connects customers to a brand. Download pdf of press release
 

June 16, 2006 Press Release Philadelphia University Summer Business Workshop on the first steps to building a successful brand. Download pdf of press release
 

April 15, 2006 Press Release Midatlantic Employers' Association Brand Workshop on business strategies for building a meaningful brand identity. Download pdf of press release
 

 
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