Rittenhouse Optical

Rittenhouse
Optical

Rittenhouse Optical is an optician's office that offers a wide selection of distinctive frames for customers of all ages.

To highlight the different personalities that glasses can convey, and the fun that people experience as a result of trying them on, a series of framed eyes were created.

Three sets of business cards were designed to highlight each set of eyes. Employees were given all three versions and encouraged to express themselves.

Read next case study
Read the Process
 
 
 
 
 

 

 
© 2004–2008 Orly Zeewy