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W. S. Cumby Logo "We had not changed our look since we started in 1981 and hired Orly to develop a new corporate identity that would last us for the next twenty-five years. Orly was very helpful in guiding us through the process and created a mark that reflects our company and our future." William S. Cumby, Jr. |
The key objectives in re-branding W.S. Cumby & Son, were to position the company for growth and expansion while preserving its traditional family values and a reputation for constructing buildings that will stand the test of time. Client interviews uncovered a common misconception—that the name represented a small business. This led to the streamlined name and a new mark that symbolizes a foundation, the first step in any construction project, fundamental, solid and built to last. The mark was designed to be viewed both from above and through it, as if looking in a building. The two "C's" represent the two generations of the Cumby family. The color blue was chosen because it is a cool, calming and trustworthy color while green symbolizes growth, harmony and safety, key attributes of the W.S. Cumby brand.
The new logo will appear on all marketing materials as well as on trucks, buildings, hard hats and uniforms.
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