When a landscaping business expanded into the design and maintenance of golf courses, it needed a brand identity that reflected its new focus.

The new business service offered a great opportunity to examine the role of the overall brand identity. Through the use of a simple graphic element, a tree or a golf tee, customers have a clear understanding of the scope of the business and more importantly, the same mark can be used.

The visual architecture supports future business growth by creating a system to seamlessly add new divisions over time. The four colors used represent the seasonal aspect of the business.

Read next case study
Read the Process
 
 
 
 
 
 
 
 

 
© 2004–2008 Orly Zeewy