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Orsini Logo and "Working with Orly has been enlightening! She has opened my mind to a whole new way of looking at — and thinking about my marketing and advertising strategies."
Joe Orsini, Owner |
In the competitive and often confusing world of auto repair, a well-defined brand identity is key to building brand equity. The first step to re-branding Orsini's Collision Service was to identify the core values that have made it the body shop of choice for owners of foreign and luxury cars for more than thirty years. These values include "old world, sincere, ethical, uncompromising, thoughtful and caring." The name was shortened to "orsini's" and designed in lower case letters to emphasize its culture as a "friendly, neighborhood place that treats its customers like family" and where everyone is on a first-name basis. Simplifying the name also positioned "orsini's" as a leader in its industry — one who needs no explanation.
The tagline came out of extensive research into what differentiates "orsini's" from other auto body shops and is part of their brand promise — to restore not only the car but also its owner.
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