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Ellen Cooper "You helped me gain a deeper understanding of myself as a "brand" and how to articulate that "brand" fully to potential clients. When I hand out my business card, I don't have to say anything because it speaks for me." Ellen Cooper |
In order to create a distinctive and memorable brand identity for this nationally recognized portrait painter, it was important to first clarify her vision; to provide a "timeless treasure—a legacy to be passed down to future generations." The mark was designed as a model of an eye, using the artist's initials—with the "C" representing the eye and the "e" representing the pupil—the mark symbolizes the way in which a master painter "observes" and then "transforms" her vision into a portrait that "captures the inner character and soul of her subject in a moment in time."
This identity was adapted into business cards and is the basis for the artist's new website.
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