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Devine, Inc. 
Detail from "We are all really, really thrilled with our new logo. You did an outstanding job and we are so appreciative!"
Eileen Devine |
The first step to re-branding Devine Designs, Incorporated into a high-end interior design brand, was to simplify the name to "Devine." The focus is now where it belongs—on the unique and memorable name itself—and like other luxury brands, creates an aura of exclusivity. The symbol above the "V" is a "fleur de lis", the emblem of the French monarchy and a symbol of wealth and privilege. This symbol, combined with the "V" represent the unique gift given to each client at the completion of a project and reinforces two core values—"attention to detail" and "delivering the unexpected."
Reminiscent of exclusive fashion labels, the "V" will be imprinted on pins, cufflinks, napkins, fabric, ribbon, and other accessories.
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