Bellisario Logo
 
 
Bellisario Tagline

Bellisario Logo
and Tagline
 
Winner, 2007 Neenah
PAPERWORKS Letterhead
Contest, Silver Award

"Our new logo helps differentiate us from 'generic' family, dental practices that lack the sophisticated level of technology we offer and helps us attract the kind of patient who appreciates and understands that difference."

Dr. Jeff Bellisario
The Office of
Doctor Bellisario

This growing family and cosmetic dental practice was originally known as Dr. Jeffrey Bellisario, D.D.S. but was changed when competitive research showed that small dental practices typically trade under the dentist's name and credentials while larger, more comprehensive practices, trade under a formal name.

To help determine the new name, 100 patients were asked to list the number one reason they stay with the practice—the staff and the doctor—and as a result the practice name was changed to "The Office of Doctor Bellisario." The symbol is a crown and represents the specialized cosmetic procedures provided.

The tagline emphasizes the state-ofthe art office and is part of their brand promise: "...to stay current with technology so that we can continue to improve on the care we provide..."

The Office of Doctor Bellisario was voted "Top Cosmetic Dentist on the Main Line, 2007."

Read next case study
Read the Process
 
 
 
 
 
 

 

 
© Copyright 2004– Orly Zeewy