5. Brand Identity

This can be as complex as creating a new name, mark and tagline to a re-positioning of existing brand identity. The mark is only one aspect of the identity but if done correctly, it can stand alone and stand in for the entire Brand experience. A strong Brand Identity that connects customers to the Brand helps customers know what they are buying and reduces the sales cycle because sales people know what they are selling.

 
© 2004–2008 Orly Zeewy